home > cruelty-free > fur

We are no longer stuck in the dark ages and fur certainly looks better on the animal it came from, so if you hate the fur trade, then boycot it and only wear fake fur! If everyone stopped buying fur there wouldn't be a fur trade, so if you want to live cruelty-free, ditch the fur.

Most highstreet clothing stores now have a fur-free policy and only sell synthetic fur, but some still haven't wised up, and you could accidently buy real fur without realising it, if you don't check the labels or ask in store!

Some fashion designers in an attempt to revamp the fur trade have slipped fur trim onto coat hoods, collars and on boots so you need to keep your eyes open, and if you spot any real fur let the store manager know that you are not happy to shop in their store whilst real fur is on sale, and please report any fur you spot to us, by emailing: info@totalliberation.co.uk

Please check out our fashion section for advice on faking it!